Senior Living

Senior Living

G5 Earns Second Consecutive Technology Fast 500™ Ranking

Software Firm Ranks No. 60 for Five-Year Growth of Over 2100% BEND, OR – October 19, 2011 News • G5, the leading provider of vertical-specific Local Marketing Solutions, today announced its second consecutive year of ranking among North America’s 500 … Continue reading →

G5 Ranked on Inc. 500 List for Third Consecutive Year

BEND, OR – August 30, 2011 News G5, the leading provider of vertical-specific Local Marketing Solutions, today announced its third consecutive year of ranking among America’s 500 fastest growing private companies. G5 posted revenue growth of 728% over the last … Continue reading →

G5 Announces Trial Offer

Program Allows Users to Test the Effectiveness of the G5 Local Marketing Platform BEND, OR – August 11, 2011 News G5, the leading provider of vertical-specific Local Marketing Solutions, today announced a trial offer that includes a 90-day evaluation of … Continue reading →

G5 Ranks No. 6 Among Oregon’s Fastest-Growing Companies

Surge in Revenue and Employees Boosts Software Company to the Top BEND, OR–June 28, 2011 News G5, the leading provider of vertical-specific Local Marketing Solutions, today announced that it ranked No. 6 in the Portland Business Journal 2011 list of … Continue reading →

G5 Early Adopter Program Lands Leading Senior Living Communities

Mobile Premium Program Fills within Ten Days BEND, OR – April 20, 2011 News G5, the leading provider of vertical-specific Local Marketing Solutions, today announced that its Mobile Premium Early Adopter Program (EAP) for Senior Living sold out within ten … Continue reading →

G5 Releases Adaptor to Support Yardi Integration

G5’s Newest Software Integration Provides Seamless Lead Data Exchange and Increased Efficiency BEND, OR and ORLANDO, FL – April 5, 2011 News G5, the leading provider of Senior Living Local Marketing Solutions, today announced the release of a software integration … Continue reading →

G5 to Present at the ALFA 2011 Conference & Expo

CEO Dan Hobin to Speak on Mobile Marketing BEND, OR – March 22, 2011 News G5, the leading provider of Senior Living Local Marketing Solutions, today announced that CEO Dan Hobin will present at the 2011 ALFA Conference & Expo. … Continue reading →

G5 Announces the Release of G5 Mobile

G5 Adds Mobile Websites to its Local Marketing Platform Bend, OR – March 14, 2011 Company News G5, the leading provider of vertical-specific Local Marketing Solutions, today announced the addition of mobile websites to its Local Marketing Platform. G5 Mobile … Continue reading →

G5 Ranked No. 51 on Deloitte’s 2010 Technology Fast 500™

Software and Services Company sees 2,566 Percent Revenue Growth Over 5-Year Period BEND, OR – October 21, 2010 News • G5, the largest and fastest growing provider of vertical-specific Local Marketing Solutions for mid-market companies, was ranked No. 51 on … Continue reading →

Inc. Magazine Names G5 one of America’s 500 Fastest Growing Privately-Held Companies

G5 Makes the List for Second Consecutive Year BEND, OR – August 24, 2010 News • G5, the leading provider of vertical-specific Local Marketing Solutions for mid-market companies, was ranked No. 248 in Inc. magazine’s 29th annual Inc. 500 – … Continue reading →

G5 Closes $15 Million Investment from Volition Capital

BEND, OR and BOSTON, MA – August 10, 2010 G5, the leader in vertical-specific Local Marketing Solutions, announced today that it has closed its first institutional round of financing. The $15 million investment was led by Volition Capital, a growth … Continue reading →

G5 Search Marketing Boosts Web Traffic by 150% for Kaplan Development Group

Online Activity to Increase Offline Results and Decrease Costs BEND, OR AND WOODBURY, NY–March 2, 2010 News • Kaplan Development Group, owner and operator of Senior Housing communities throughout the Eastern U.S., reports a 150 percent increase in website traffic … Continue reading →

2012 NMHC Annual Meeting – January 17 – 19

We look forward to seeing you at the 2012 NMHC Annual Meeting in sunny Boca Raton, FL.

What’s Clicking – Senior living’s latest online search data

Senior Living Gets Social

“There’s a difference between marketing or advertising to your customers, and marketing with your customers,” explains Dan Hobin, CEO of G5 Search Marketing, based in Bend, Oregon. “Your customers become your most important channel.” Continue reading →

Inc. Magazine Names G5 Search Marketing one of America’s 500 Fastest Growing Privately-Held Companies

G5 Search Marketing Ranks No. 146 With Three-Year Sales Growth of 1,208.5% NEW YORK, August 12, 2009 — Inc. magazine today ranked G5 Search Marketing No. 146 on its 28th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing … Continue reading →

Seniors Housing Regional Symposium 2012 – March 25 – 27

We look forward to seeing you at the 2012 Seniors Housing Regional Symposium in sunny Boca Raton, FL.

G5 Local Marketing Platform

Search Marketing

Web Presence

Lead Development

Analytics & Optimization

Marketing Services

Pay-Per-Click (PPC)

Based on our extensive experience in your industry, G5 establishes online advertising budgets for each property that maximize the number of clicks you get and ensures spend optimization. We identify which search engines are driving traffic to your website and ensure 100% budget transparency. Our Paid Team, comprised of Google Adwords Certified Professionals, adheres to industry best practices by routinely conducting A/B testing to monitor click-through rate criteria such as content, ad position, and landing pages.

Local Listings (Places Optimization)

We provide automated business profile management, manage key search engine accounts and distribute component optimization for Google Maps and Places. To ensure that each of your properties rank well, our management system pushes business profile data out to a large network of data channel partners.

Search Engine Optimization (SEO)

G5 ensures that each site is built with on-page and off-page SEO techniques. Our SEO team is comprised of copywriters and bloggers, link builders, Web analytics experts, keyword researchers, designers and developers who work together to ensure your website is fully optimized for the search engines. As vertical specialists, we have a keen understanding of the on-page content creation and keyword optimization required for strong search engine rankings. To address off-page SEO, we have developed a proprietary linking system that provides key ingredients to optimize your site.

Our on page and off page SEO techniques allow users to find you in local search engines.

Website Design

At G5, we deliver professionally designed websites and enhanced functionality that maximizes lead conversion by driving visitors into actionable next steps such as making a phone call, completing a form, or scheduling an appointment. Our Implementation Team is a mix of brand strategists, user interface specialists, designers and developers who collaborate to ensure that your site visitors are engaged and your brand personality is conveyed. Our team is constantly testing new layouts, as well as tracking and measuring visitor activity to maximize conversion rates.

Landing Pages

We have developed a proprietary system for creating and managing landing pages and co-marketing landing pages that enable you to co-market several properties within a specific area. Our team builds pages that are highly effective in lead conversion and tracking.

Online Profiles

Our automated business profile management system provides an easy way for you to update online profile data and ensures real-time distribution of information to all online databases.

Content Management System (CMS)

We provide you with a simple, permission-based CMS that enables different levels of website editing. Our system allows you to maintain and revise content without altering SEO optimization.

Integration

G5 offers a technology and services platform that integrates with operational software packages, ensuring an accurate data flow for timely content updates. Our G5 APIs enable you to easily integrate your website with third party applications such as property management, pricing and lead tracking systems.

G5 Local Marketing platform delivers professionally designed websites.

Lead Tracking

We provide you with a complete lead tracking solution, allowing you to follow every lead from its origination source to the final transaction. Our solution includes online and offline tracking of lead sources such as web forms, coupons, phone calls, search engines and key words.

Lead Management

We deliver the tools you need to nurture your lead sources from the initial contact through the final transaction. We provide all the rich functionality you need to automate and manage demand generation campaigns, converting more traffic into high quality leads.

Mobile Coupons

Our mobile coupons are an effective method for connecting online and mobile search behavior to offline transactions. We enable you to track each conversion from point-of-sale all the way back to the origination, whether it be a search engine, an advertisement, or a phone call.

Call Tracking & Recording

We enable you to leverage a best-of-breed call tracking service together with the Web and online marketing services to create a single, accurate data source. This service includes unlimited dynamic phone numbers and integrated performance reporting, providing you with the ability to track every channel and campaign, identify your greatest ROI, and monitor quality of call handling by your staff.

Lead tracking, management and more offered on the G5 Platform

Measurement

The G5 Platform contains accurate and comprehensive Web Analytics tools to measure the success of all your marketing efforts. We enable you to connect disparate data points – offline and online, before and after the click.

Media Dashboard

We provide you with a complete dashboard, customized to include every property in your portfolio and loaded with measurement metrics to determine the success of your marketing efforts. You can determine precisely how much you spent, how many leads were generated, and the sources of each of those leads. Leverage this data to optimize marketing spend to those sources with the best return on investment.

Spend Optimization

We provide you with the data analytics required to identify opportunities for maximizing the impact of your marketing spend. You will know exactly which marketing efforts are working best for you and how best to optimize your spend.

Track, measure and optimize your results with our complete media dashboard.

Dedicated Marketing Analyst

We assign a dedicated Marketing Analyst to your account, providing a collaborative partner who makes certain campaigns meet your stated marketing goals. Our Marketing Analysts are divided into vertical-specific teams, ensuring that they have a keen understanding of your industry. They also provide you with best practices and strategic input for all of your marketing efforts.

Our dedicated team of Marketing Analysts at G5